HOW FREQUENTLY DO YOU CONTACT YOUR CLIENTS? THIS VIDEO EXPLAINS HOW YOU DON’T NEED TO WORRY ABOUT WHAT TO SAY ANY LONGER
WITH APPROX. 250,000 ACCOUNTANTS SPREAD ACROSS 7,000 FIRMS HERE IN THE UK, WHAT IS YOUR FIRM DOING TO STAY IN TOUCH AND STAND OUT?
The number one reason for clients becoming ex-clients is feeling ignored and undervalued. Just doing what you’re paid to do is often not enough to impress. Adding extra value wherever possible will not just retain clients, it will obviously help to attract new ones.
As you know, more and more accountants are wishing to be seen as business advisors as well as accountants. You don’t need me to remnd to [but I will] the more value you provide, the easier it becomes to retain existing clients and attract new ones. Yes, yes yes, but aso you’ve probably heard it said that the more you keep in touch, the more clients think about you and are likely to refer you. To what extent is the acountancy industry word of mouth?
But providing this added client experience takes time and effort and do you really want to take your eye of the ball?
That’s why I’ve created a format you can use to give away to anyone who is a client of yours …and all for only £97 pcm per practice.
Every month [or fortnight if you prefer] you’ll original sales and marketing related audios, videos, articles and printed content to give your clients. I write all my own material and you’d by giving it to your clients you’d be contributing, even further that you already are, in helping them grow their businesses.
If you haven’t watched the video above it outlines my idea for you. There’s another below also showing a content example.
Why not take a look at an example page I’ve set up here next to see if you like my content and style of material?
For contact right now my details are: Tim Coe, 01590 672 282, email@example.com [there’s a contact form below too]. You can also download my entire 200 page book off this page but why not buy a hard copy here and keep it on your desk, in your workbag or by your bed?
How much is an individual client really worth to you, and when did you last thank them for their business?
Thank you for your request. I’ve sent you an email [from Tim Coe] with a download link. Please check your spam folder if you can’t find it in your inbox.
After some reading you are welcome to book a call with me [click ‘reply’ or call 01590 672282] to discuss how we can create awesome content to engage your clients in-between your own natural contact points. The best part is they’ll all have you to thank for it.